André brings over twenty-five years of expertise in public opinion research, with a career that bridges the worlds of political strategy, academic scholarship, and methodological innovation. His entry into the field began in his hometown of Laval, where he worked on polling for his local Conservative Member of Parliament, followed by roles in several municipal campaigns in the area. This early hands-on experience with grassroots politics laid the foundation for a career dedicated to understanding and shaping public sentiment.

After a stint as co-editor of the Gallup Report in Canada, he became the official pollster for the Reform Party of Canada. His strategic insight also led to key roles with provincial conservative parties, including the Saskatchewan Party and the Progressive Conservative Party of Manitoba. Over the years, André has remained a trusted advisor to the broader conservative movement in Canada. He was a founding member of the Manning Centre for Building Democracy, where he helped shape early research and strategy initiatives. He has also conducted research for the Fraser Institute and is a frequent contributor to The Hub.

André’s work is grounded in a deep commitment to integrating advanced quantitative techniques with rigorous qualitative methods. His approach emphasizes uncovering core opinion dynamics and translating them into practical, actionable strategies for decision-makers. Whether testing message resonance, assessing brand perceptions, or mapping voter sentiment, his focus remains on extracting insight that can drive meaningful change.

In addition to his applied work, André is also an Associate Professor at Carleton University’s School of Journalism and Communication, where he teaches and conducts research on political marketing, strategic communication, qualitative and quantitative methodologies, and applied public opinion research. From 2002 to 2015, he served as Co-Director of the Carleton University Survey Centre and was a key member of the Canadian team in the International Social Survey Programme (ISSP), a global initiative aimed at understanding social attitudes across countries. He is also the Founding Director of the Clayton H. Riddell Graduate Program in Political Management—Canada’s first graduate-level training program in professional politics. His commitment to training the next generation of political professionals and public opinion researchers is reflected in his mentorship, public speaking, and scholarly publications. Before joining Carleton, André held teaching positions at McMaster University, the University of Toronto, and Concordia University.