In Canada, where most municipal races do not involve political parties, a candidate’s message and brand are critical for success. We bring extensive experience to the table, with a proven track record that includes working on numerous municipal, provincial, and federal elections.
Our methodology goes beyond the standard industry model by focusing on the emotional connection between voters and candidates, measuring how they “feel” to help develop a resonant brand. We offer services including live interviewer, Interactive Voice Response, and online surveys. We also provide qualitative tools like focus groups and an online “Ad Optimizer” to test and refine communications materials.
For more information on our municipal election research services download our new prospectus.