The 2025 federal election was shaped by a mix of national and local dynamics, with Donald Trump continuing to loom large as a factor in voter preferences. Our analysis finds that in a hypothetical scenario with Kamala Harris as president, the Conservatives would lead by five points — underscoring how leadership perception beyond Canada influenced outcomes.
Conservatives found traction with men under 50, private sector union members, and blue-collar workers across the country, while the NDP’s support collapsed broadly.
Media consumption also played a role in shaping perceptions and voter engagement. Seniors relied heavily on TV news and print, whereas younger voters accessed information equally through mainstream media and social platforms like TikTok and Instagram.
For those interested in a deeper dive into these patterns, our full report exploring voter attitudes, leadership perceptions, and media influences across the country in greater depth.